It's time to get back to your true passions
Apracita® builds direct to consumer strategies, tactics and channels that create organic, genuine customers. The ones that share you with their friends.
Consulting Services for Entrepreneurs, Inventors & Small Business Owners
Market Positioning & Go To Market
We look to increase your total addressable market through our proven strategies and techniques focusing on D2C and B2C. Our product and service market experience provides a unique perspective. Apracita has taken its own products and client products to market, a differentiated skillset compared to other digital marketing providers. We offer the ability to redefine and expand your pool of target prospects.
Sometimes it’s just coming in from the outside that gives us that perspective; other times it’s our research market analysis and in-depth study of your unique selling proposition that allows us to create new target pools of customers that can rapidly become prospects for you. For example, we took one beta C product through some repackaging, rebranding, and additional developments. This helped expand the prospect base from one that was primarily female to one that was balanced from male to female increasing sales and revenue along the way.
Data & Google Analytics
Can you help me with my Google Analytics?
Yes, in fact, it’s key to your success. We need to know where your customers come from and what they respond to. What is their journey?
We work with your existing investment in social media already. We help you take it to the next level because the journey is complex and requires constant input, fine tuning, and pilot programs. That’s where we specialize. We bring out-of-the-box real solutions that build your organic traffic. Anyone could optimize a paid ad yet the development of organic traffic in effect the ‘digital word of mouth’ is where we excel, especially with social media.
Cold Email Marketing & Lead List Generation
Do you wonder if the investment—your time and money—in social media advertising really has a return? While we can ensure your Google analytics and posts are optimized, what makes us unique is our ability to turn social media into sales. How do we do that?
We created methodologies and practices born from real world experiences. We personally know how difficult it is to connect people to your passion—whether your passion is a service or a product. We happen to be fortunate that marketing is one of our passions. The culmination of our corporate experience in marketing products and services in several industries coupled with our five-year product journey, has uniquely equipped us to consult with you.
The Apracita difference is converting your followers into other modalities. This means you can reach out to them and not just rely on them to catch your social post. Instead, we scavenge and dive deep into resources to create a reliable and loyal customer base across platforms. Our strength is the conversion of your social media network into an actual prospect base that you can reach out to on demand. With our proprietary tools and unique approaches, we can turn your social media channels into other mediums, we can show you how to convert followers into customers—that is our measurable differentiator.
Growing Your Digital Footprint
Digital marketing is more than social media. Turning followers into revenue is multi-modal outreach that requires the creation of interest and then converting to revenue. We take your data, your USP, your differentiators, and your hassle map; and then we work with you to make decisions about your engagement and customer journey that leads us to channel recommendations.
Working with you we build curiosity for your brand and then develop the channels that create and increase your followers. We find the whitespace within your total addressable market—expanding your footprint across the web and various platforms. We use your tools and your accounts to ensure that the information contained is yours. Whether it is contests, drip campaigns, unboxing or brand ambassadors, we develop and implement marketing campaigns that create revenue. Most importantly, we create repeatable global processes and share them with you. It’s not a black box.
Our difference – beyond our personal experience making hundreds of thousands of personal individual touch points with end users is that we want to educate you and your team so you can do this for yourself. We’ve had tremendous success in both B2C and D2C – increasing customers that tangibly correlates to increased market share and increased revenue.
Unlike marketing agencies, our goal isn’t to have you as a forever client. Our goal is to increase your revenue, educate you on how it was done, and allow for the transition so that you can continue this on terms that you are comfortable with. We want you to come back when you are stuck, exhausted, or introducing your next great product or service offering, or brand extension.
Market Positioning & Go To Market
We look to increase your total addressable market through our proven strategies and techniques focusing on D2C and B2C. Our product and service market experience provides a unique perspective. Apracita has taken its own products and client products to market, a differentiated skillset compared to other digital marketing providers. We offer the ability to redefine and expand your pool of target prospects.
Sometimes it’s just coming in from the outside that gives us that perspective; other times it’s our research market analysis and in-depth study of your unique selling proposition that allows us to create new target pools of customers that can rapidly become prospects for you. For example, we took one beta C product through some repackaging, rebranding, and additional developments. This helped expand the prospect base from one that was primarily female to one that was balanced from male to female increasing sales and revenue along the way.
Data & Google Analytics
Can you help me with my Google Analytics?
Yes, in fact, it’s key to your success. We need to know where your customers come from and what they respond to. What is their journey?
We work with your existing investment in social media already. We help you take it to the next level because the journey is complex and requires constant input, fine tuning, and pilot programs. That’s where we specialize. We bring out-of-the-box real solutions that build your organic traffic. Anyone could optimize a paid ad yet the development of organic traffic in effect the ‘digital word of mouth’ is where we excel, especially with social media.
Cold Email Marketing & Lead List Generation
Do you wonder if the investment—your time and money—in social media advertising really has a return? While we can ensure your Google analytics and posts are optimized, what makes us unique is our ability to turn social media into sales. How do we do that?
We created methodologies and practices born from real world experiences. We personally know how difficult it is to connect people to your passion—whether your passion is a service or a product. We happen to be fortunate that marketing is one of our passions. The culmination of our corporate experience in marketing products and services in several industries coupled with our five-year product journey, has uniquely equipped us to consult with you.
The Apracita difference is converting your followers into other modalities. This means you can reach out to them and not just rely on them to catch your social post. Instead, we scavenge and dive deep into resources to create a reliable and loyal customer base across platforms. Our strength is the conversion of your social media network into an actual prospect base that you can reach out to on demand. With our proprietary tools and unique approaches, we can turn your social media channels into other mediums, we can show you how to convert followers into customers—that is our measurable differentiator.
Growing Your Digital Footprint
Digital marketing is more than social media. Turning followers into revenue is multi-modal outreach that requires the creation of interest and then converting to revenue. We take your data, your USP, your differentiators, and your hassle map; and then we work with you to make decisions about your engagement and customer journey that leads us to channel recommendations.
Working with you we build curiosity for your brand and then develop the channels that create and increase your followers. We find the whitespace within your total addressable market—expanding your footprint across the web and various platforms. We use your tools and your accounts to ensure that the information contained is yours. Whether it is contests, drip campaigns, unboxing or brand ambassadors, we develop and implement marketing campaigns that create revenue. Most importantly, we create repeatable global processes and share them with you. It’s not a black box.
Our difference – beyond our personal experience making hundreds of thousands of personal individual touch points with end users is that we want to educate you and your team so you can do this for yourself. We’ve had tremendous success in both B2C and D2C – increasing customers that tangibly correlates to increased market share and increased revenue.
Unlike marketing agencies, our goal isn’t to have you as a forever client. Our goal is to increase your revenue, educate you on how it was done, and allow for the transition so that you can continue this on terms that you are comfortable with. We want you to come back when you are stuck, exhausted, or introducing your next great product or service offering, or brand extension.